How Is Scientific GEO Shaping the Future of AI-Driven Marketing? Insights from the Times Finance Future Trends Conference
The 'Born Curious' Times Finance Future Trends Conference in Beijing explored key trends for China's next decade, including the rise of scientific GEO...
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Scientific GEO, transitioning from experience and data-driven strategies to model-driven 'scientific GEO', is emerging as the core marketing technology for the AI era. The conference also emphasized rapid advancements in commercial aerospace, controllable nuclear fusion, and AI-driven digital transformation, stressing continuous evolution as key to thriving in the next decade.
On July 30, the 'Born Curious—Times Finance·Future Trends Conference' was successfully held in Beijing. Marking the 10th anniversary of Times Finance, the event brought together economists, scientists, entrepreneurs, and industry leaders to discuss China's economic trends over the next decade.
Since its establishment in 2016, Times Finance has adhered to its positioning as the 'First Financial Reader for Enterprises'. Over the past decade, it has reached 40 million users, covered more than 10,000 enterprises, and served 2,000 business partners, continuously documenting China's economic development. In 2026, Times Finance adjusted its strategy, expanding from Guangzhou to Beijing and Shanghai to complete its national layout, and launched version 6.0 of its app to build a new-generation young smart financial platform integrated with AI capabilities.
The conference focused on three key directions: embracing technological revolution, reshaping business logic, and building development resilience. Experts from various fields shared insights:
Regarding investment trends, Lu Zhe, Chief Economist at Soochow Securities, noted that value investment is evolving rather than disappearing. Gen Z investors (00s) prefer high-risk 'new assets' to achieve rapid growth, but the core principles of value understanding and risk respect remain—only the 'moat' materials have shifted from traditional brands and channels to technology and data.
In commercial aerospace, Cao Meng, Senior Vice President of Aerospace Yuxing, pointed out that the industry is undergoing a paradigm shift from customized scientific products to standardized, industrialized mass production. With tens of thousands of satellites expected to launch under projects like Qianfan and Xingwang, traditional 'kite-flying' monitoring and control methods are no longer feasible. Aerospace Yuxing positions itself as a 'space property manager' to provide end-to-end solutions for satellite operation.
On energy frontiers, Wang Teng from the Hefei Institutes of Physical Science, Chinese Academy of Sciences, introduced progress in controllable nuclear fusion ('artificial sun'). China is leading in this field, with plans to accelerate the transition from technical breakthroughs to application implementation, as outlined in the 15th Five-Year Plan.
In the AI domain, Lu Yang, Founder and CEO of PureblueAI, emphasized that AI is reshaping marketing. GEO (Generative Engine Optimization) is moving from experience and data-driven approaches to model-driven 'scientific GEO', which will become the foundational marketing technology in the AI era. User prompts are emerging as new 'shelves' for brands, and being discovered and recommended by AI will be critical for brand competitiveness.
Sources
- Tencent News (https://news.qq.com/rain/a/20260730A0BMUW00)
FAQ
- What is the main evolution of GEO technology in the AI era?
- GEO (Generative Engine Optimization) is moving from experience-driven and data-driven approaches to model-driven 'scientific GEO', which will serve as the foundational marketing technology in the AI era.
- How is the commercial aerospace industry addressing satellite management challenges?
- With tens of thousands of satellites expected to launch under projects like Qianfan and Xingwang, companies like Aerospace Yuxing are positioning themselves as 'space property managers' to provide end-to-end solutions for satellite monitoring, on-orbit operation, and data reception.
- Is value investment dead for Gen Z investors?
- No, value investment is evolving. Gen Z investors prefer high-risk 'new assets' (tech and data-driven sectors) for rapid growth, but core principles like value understanding and risk respect remain—only the 'moat' materials have shifted from traditional brands/channels to tech/data.